Effective Social Media for Scholarly Publishers

Course Date(s): Tuesday 11 and Wednesday 12 May 2027
Course Time(s): 09:00-12:00 (EDT), 14:00-17:00 (BST), 15:00-18:00 (CEST),
with 15 minutes of networking before the start of the second session.
Format: Training (Live Online)

ALPSP Early Bird Member Price: £295 + VAT (ends 11 February 2027)
ALPSP Standard Member Price: £345 + VAT
Non-Member Price: £595 + VAT

Social media offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these tools to achieve their own objectives? This course will help you to integrate social media into your marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives and practical tips on what works - and what doesn’t - for different platforms. 

Please note: delegates will not receive a recording of the training course. Read helpful information for delegates attending. 

Who should attend? 

Everyone in scholarly publishing who uses social media, typically, marketing and communications, and editorial staff. The course provides a valuable introduction for those new to such roles, and a useful refresher for more experienced staff working across this fast-moving technology. 

What will you learn? 

• Identifying the relevant social media platforms for your communities
• Understanding the platforms, and how they work
• Optimizing for different channels
• Setting objectives and measuring results
• Integrating social media activity into marketing and communications planning
• Selecting the right tools
• What works, what doesn’t
• Managing community interaction
• Achieving successful integration within your organization
• Dealing with crises

Programme

• Practical activities and break out groups (via Zoom Meetings)
• Case studies and examples from the publishing industry and beyond
• An extended session on Bluesky.

VAT Information:

• UK customers: 20% UK VAT applies
• EU VAT-registered customers: VAT reverse-charged (valid VAT number required)
• Customers outside the UK and EU: No UK VAT charged.

By booking this event you are agreeing to ALPSP's Terms & Conditions