Attracting and Retaining Quality Content

Course Date(s): Tuesday 28 and Wednesday 29 September 2027
Course Time(s): 10:00-13:00 (EDT), 14:00-17:00 (GMT), 15:00-18:00 (CET)
Format: Training (Live Online)

ALPSP Early Bird Member Price: £295 + VAT (ends 28 June 2027)
ALPSP Standard Member Price: £345 + VAT
Non-Member Price: £595 + VAT

Many societies and small publishers find it increasingly difficult to stand out in their communities and attract high-quality submissions in an environment where an increase in submissions does not always correspond to consistent levels of manuscript quality. 

This highly interactive course provides invaluable insight into the factors influencing author behaviour and submission trends and explores how marketing can play a pivotal role in attracting, engaging and retaining the right authors in a complex and competitive marketplace.

We’ll take a hands-on, practical look at all aspects of marketing planning, including strategies, channels and measuring impact, as well as approaches to collaborating effectively with colleagues across editorial and publishing teams to help improve submission quality, strengthen journal positioning and deliver successful outcomes.

Please note: delegates will not receive a recording of the training course. Read helpful information for delegates attending. 

Who should attend?

What will you learn?

Programme

• Why is attracting quality submissions challenging?
• How can you position for success?
• Develop marketing strategies, plans and tactics
• Measure the impact
• Collaborate and engage

VAT Information:

• UK customers: 20% UK VAT applies
• EU VAT-registered customers: VAT reverse-charged (valid VAT number required)
• Customers outside the UK and EU: No UK VAT charged.

By booking this event you are agreeing to ALPSP's Terms & Conditions