On-Demand Training: Fundamentals of Marketing for Publishers

In today’s competitive publishing landscape, effective marketing is essential for reaching readers and driving sales. This On-Demand course provides publishing professionals with a comprehensive introduction to marketing principles tailored to the unique needs of the industry. Through practical insights and actionable strategies from each of our four brilliant tutors, you’ll learn how to identify your audience, craft compelling messages, and leverage the right channels to maximize impact. 

See the video below, for an example of the insights you'll gain from this course.

This course utilises videos, quizzes, downloads, and interactive content to provide a comprehensive and engaging syllabus, which is comprised of four modules: 

• Understanding Your Audience and Market with Mithu Lucraft
• Branding and Value Proposition with Nicky Borowiec
• Marketing Channels Beyond Social Media with Claire Webber
• Social Media Marketing for Publishers with Hannah Baldwin

Each module is designed to take approximately one hour: but with the content broken down into handy, bitesize chunks, this allows you to complete it in your own time and at a pace that suits you.