Improving usage and engagement through successful marketing techniques

Tutors

Overview

Marketing campaigns can so often be focused on improving submissions and positioning product/services. With so little time and immense pressures, usage and engagement campaigns can be deprioritized. However, they are essential contributing factors when reviewing and increasing important industry metrics like usage, overall customer satisfaction scores (OSAT), net promoter scores (NPS), ISI Impact Factor, CiteScore, Eigenfactor and altmetrics, and wherever else you may be analyzing.

We’ll take an essential hands-on pragmatic look at metrics and the role they play in attracting submissions and increasing subscriptions and revenues.

The interactive nature of the training provides invaluable insight into why usage and engagement are so important, how to build them into your marketing planning and balance your activity. We will look at industry trends and latest initiatives to anticipate where marketing in these areas may play a pivotal role in the coming years.

Who should attend?

The course is aimed at all Marketers in the research ecosystem. Delegates can take the methodology learned and apply it to their marketing activities. Editorial and publishing teams who want to understand the marketing approach and support and contribute to its outcomes would also find this useful in assessing their published content. Suitable for people at all levels, the online nature of this training enables discussion and idea sharing with two industry marketing thought leaders as well as other delegates. Uncover best practices and effective approaches with expert knowledge and support.

What will you learn?

We’ll help you understand usage and engagement, which metrics are important, and give insight and ideas around how to improve community engagement and content usage. You will also learn about how to demonstrate and evidence impact.

Join Hannah and Claire, two seasoned industry marketers who have been where you are, talk your language and can give you unrivalled knowledge and expertise.