{"product_id":"journal-development-1-strategic-planning-and-practical-tactics-for-improving-journal-success-copy","title":"Effective Social Media for Scholarly Publishers","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCourse Date(s):\u003c\/b\u003e Tuesday 11 and Wednesday 12 May 2027\u003cbr\u003e\u003cb\u003eCourse Time(s):\u003c\/b\u003e 09:00-12:00 (EDT), 14:00-17:00 (BST), 15:00-18:00 (CEST),\u003cbr\u003ewith 15 minutes of networking before the start of the second session.\u003cbr\u003e\u003cb\u003eFormat: \u003c\/b\u003eTraining (Live Online)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eALPSP Early Bird Member Price:\u003c\/b\u003e £295 + VAT (ends 11 February 2027)\u003cbr\u003e\u003cb\u003eALPSP Standard Member Price:\u003c\/b\u003e £345 + VAT\u003cbr\u003e\u003cb\u003eNon-Member Price:\u003c\/b\u003e £595 + VAT\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW257190479 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW257190479 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW243000207 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003eSocial media offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these tools to achieve their own \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003eobjectives\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003e? This course will help you to integrate social media into your marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003eobjectives\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003e and practical tips on what works - and what \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003edoesn’t\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW243000207 BCX8\"\u003e - for different platforms.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW243000207 BCX8\" data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'\u003e \u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003ePlease note: delegates will not receive a recording of the training course. Read \u003ca href=\"https:\/\/www.alpsp.org\/fileadmin\/uploads\/alpsp\/Documents\/Delegate_guidelines_2026.pdf\"\u003ehelpful information\u003c\/a\u003e for delegates attending. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWho should attend? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW21208911 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW21208911 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW202479231 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW202479231 BCX8\"\u003eEveryone in scholarly \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW202479231 BCX8\"\u003epublishing \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW202479231 BCX8\"\u003ewho\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW202479231 BCX8\"\u003e uses social media, \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW202479231 BCX8\"\u003etypically,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW202479231 BCX8\"\u003e marketing and communications, and editorial staff. The course provides a valuable introduction for those new to such roles, and a useful refresher for more experienced staff working across this fast-moving technology.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW202479231 BCX8\" data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhat will you learn? \u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentifying the relevant social media platforms for your communities\u003c\/li\u003e\n\u003cli\u003eUnderstanding the platforms, and how they work\u003c\/li\u003e\n\u003cli\u003eOptimizing for different channels\u003c\/li\u003e\n\u003cli\u003eSetting objectives and measuring results\u003c\/li\u003e\n\u003cli\u003eIntegrating social media activity into marketing and communications planning\u003c\/li\u003e\n\u003cli\u003eSelecting the right tools\u003c\/li\u003e\n\u003cli\u003eWhat works, what doesn’t\u003c\/li\u003e\n\u003cli\u003eManaging community interaction\u003c\/li\u003e\n\u003cli\u003eAchieving successful integration within your organization\u003c\/li\u003e\n\u003cli\u003eDealing with crises\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eProgramme\u003c\/b\u003e\u003c\/p\u003e\nSessions will include:\n\u003cul\u003e\n\u003cli\u003ePractical activities and break out groups (via Zoom Meetings)\u003c\/li\u003e\n\u003cli\u003eCase studies and examples from the publishing industry and beyond\u003c\/li\u003e\n\u003cli\u003eAn extended session on Bluesky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eVAT Information:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eUK customers: 20% UK VAT applies\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEU VAT-registered customers: VAT reverse-charged (valid VAT number required)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eCustomers outside the UK and EU: No UK VAT charged.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBy booking this event you are agreeing to ALPSP's \u003ca href=\"https:\/\/www.alpsp.org\/terms-conditions\/\" title=\"ALPSP's Terms \u0026amp; Conditions\"\u003eTerms \u0026amp; Conditions\u003c\/a\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ALPSP","offers":[{"title":"ALPSP Member","offer_id":58608041820504,"sku":"2705ESM_Member","price":295.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member","offer_id":58608041853272,"sku":"2705ESM_Non Member","price":595.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/5596\/6040\/files\/VirtualTraining_1.png?v=1768298898","url":"https:\/\/shop.alpsp.org\/products\/journal-development-1-strategic-planning-and-practical-tactics-for-improving-journal-success-copy","provider":"ALPSP Storefront","version":"1.0","type":"link"}