{"product_id":"attracting-and-retaining-quality-content","title":"Attracting and Retaining Quality Content","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCourse Date(s):\u003c\/b\u003e Tuesday 28 and Wednesday 29 September 2027\u003cbr\u003e\u003cb\u003eCourse Time(s):\u003c\/b\u003e 10:00-13:00 (EDT), 14:00-17:00 (GMT), 15:00-18:00 (CET)\u003cbr\u003e\u003cb\u003eFormat: \u003c\/b\u003eTraining (Live Online)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eALPSP Early Bird Member Price:\u003c\/b\u003e £295 + VAT (ends 28 June 2027)\u003cbr\u003e\u003cb\u003eALPSP Standard Member Price:\u003c\/b\u003e £345 + VAT\u003cbr\u003e\u003cb\u003eNon-Member Price:\u003c\/b\u003e £595 + VAT\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW183400982 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eMany societies and small publishers find it increasingly difficult to stand out in their communities and attract \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003ehigh-quality\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e submissions in an environment where an \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eincrease in submissions does not always correspond to consistent levels of manuscript quality. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW183400982 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun EmptyTextRun SCXW183400982 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW183400982 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eThis highly interactive course \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eprovides\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e invaluable insight into the factors influencing author \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW183400982 BCX8\"\u003ebehaviour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e and submission \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003etrends and\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e explores how marketing can play a pivotal role in attracting, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eengaging\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eretaining\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e the right authors in a complex and competitive marketplace.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW183400982 BCX8\"\u003e\u003cspan class=\"SCXW183400982 BCX8\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW183400982 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003eWe’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e take a hands-on, practical look at all aspects of marketing planning, including strategies, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003echannels\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW183400982 BCX8\"\u003e and measuring impact, as well as approaches to collaborating effectively with colleagues across editorial and publishing teams to help improve submission quality, strengthen journal positioning and deliver successful outcomes.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW183400982 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePlease note: delegates will not receive a recording of the training course. Read \u003ca href=\"https:\/\/www.alpsp.org\/fileadmin\/uploads\/alpsp\/Documents\/Delegate_guidelines_2026.pdf\"\u003ehelpful information\u003c\/a\u003e for delegates attending. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWho should attend? \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW128119951 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW128119951 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW128119951 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003eThis course is aimed at marketers responsible for supporting commissioning activity and attracting \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003ehigh-quality\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003e submissions to their journal portfolio.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW128119951 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW128119951 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003eIt will also be useful for editorial teams at \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW128119951 BCX8\"\u003esociety\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003e publishers who want to understand the marketing approach and support and contribute to its outcomes. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW128119951 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW128119951 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW128119951 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW128119951 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW128119951 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW128119951 BCX8\"\u003eSuitable for people at all levels, the online nature of this training enables discussion and idea sharing with two industry marketing thought leaders. Uncover best practices and effective approaches with expert knowledge and support.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW128119951 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhat will you learn? \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW104388996 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW104388996 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW104388996 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003eUnderstand how best to deliver marketing strategies that help your journals stand out in a highly competitive marketplace, attract high-quality \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003esubmissions,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003e and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003edemonstrate\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003e the impact of your marketing activity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW104388996 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW104388996 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW104388996 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW104388996 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW104388996 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003eJoin Evie and Zoe, two seasoned industry marketers who have been where you are, \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW104388996 BCX8\"\u003etalk\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003e your language and can give you unrivalled knowledge and \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003eexpertise\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW104388996 BCX8\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW104388996 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eProgramme\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy is attracting quality submissions challenging?\u003c\/li\u003e\n\u003cli\u003eHow can you position for success?\u003c\/li\u003e\n\u003cli\u003eDevelop marketing strategies, plans and tactics\u003c\/li\u003e\n\u003cli\u003eMeasure the impact\u003c\/li\u003e\n\u003cli\u003eCollaborate and engage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eVAT Information:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eUK customers: 20% UK VAT applies\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEU VAT-registered customers: VAT reverse-charged (valid VAT number required)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eCustomers outside the UK and EU: No UK VAT charged.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBy booking this event you are agreeing to ALPSP's \u003ca href=\"https:\/\/www.alpsp.org\/terms-conditions\/\" title=\"ALPSP's Terms \u0026amp; Conditions\"\u003eTerms \u0026amp; Conditions\u003c\/a\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ALPSP","offers":[{"title":"ALPSP Member","offer_id":59021586104664,"sku":"2709ARC_Member","price":295.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member","offer_id":59021586137432,"sku":"2709ARC_Non Member","price":595.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/5596\/6040\/files\/VirtualTraining_1.png?v=1768298898","url":"https:\/\/shop.alpsp.org\/products\/attracting-and-retaining-quality-content","provider":"ALPSP Storefront","version":"1.0","type":"link"}