{"product_id":"3236997","title":"On-Demand Training: Fundamentals of Marketing for Publishers","description":"\u003cp\u003eTutors:\u003cbr\u003e\u003cstrong\u003eMithu Lucraft, Communication and Marketing Director, STM. \u003cbr\u003eNicky Borowiec, Publishing Brand Strategy Consultant.\u003cbr\u003eClaire Webber, Head of Content and Engagement Marketing, IOP Publishing.\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eHannah Baldwin, Chief Marketing Officer, The International Bunch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW212723645 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW212723645 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eIn today’s competitive publishing landscape, effective marketing is essential for reaching readers and driving sales. This\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eO\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003en-\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eD\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eemand course provides publishing professionals with a comprehensive introduction to marketing principles tailored to the unique needs of the industry. Through practical insights and actionable strategies\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003efrom each of our four brilliant tutors\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eyou’ll\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003elearn how to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eidentify\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eyour audience, craft compelling messages, and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eleverage\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ethe right channels to maximize impact.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW212723645 BCX8\"\u003eSee the video below, for an example of the insights you'll gain from this course.\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003e\u003ciframe src=\"https:\/\/share.descript.com\/embed\/2ZSWLSBzpMw\" width=\"640\" height=\"360\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW212723645 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW212723645 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eThis course utilises videos, quizzes,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003edownloads,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eand interactive content\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eto provide a comprehensive and engaging syllabus, which is\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ecomprised\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eof four modules:\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003eUnderstanding Your Audience and Market with Mithu Lucraft\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003eBranding and Value Proposition with Nicky Borowiec\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003eMarketing Channels Beyond Social Media with Claire Webber\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Paragraph SCXW212723645 BCX8\"\u003e\n\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003eSocial Media Marketing for Publishers with Hannah Baldwin\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW212723645 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW212723645 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW212723645 BCX8\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW212723645 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eEach module is designed to take approximately one hour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e:\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ebut\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ewith\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ethe\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003econtent\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ebroken down into\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ehandy,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ebitesize chunks\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ethis\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003eallows you to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003ecomplete\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eit\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW212723645 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ein your own time and at a pace that suits you.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW212723645 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eLearning Outcomes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy the end of this course, you will be able to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify key tools to build audience and market insights \u003c\/li\u003e\n\u003cli\u003eUnderstand how to draft a clear and compelling value proposition\u003c\/li\u003e\n\u003cli\u003eEvaluate the cost-effectiveness and ROI of different channels using practical frameworks and sample campaign data\u003c\/li\u003e\n\u003cli\u003eApply knowledge of channels and metrics to successfully market your journal to the right audiences\u003c\/li\u003e\n\u003cli\u003eLearn the role, and how to best utilise social-media in publisher marketing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALPSP","offers":[{"title":"Member","offer_id":56256141459800,"sku":"On-Demand FMP-Member","price":199.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member","offer_id":55925561229656,"sku":"On-Demand FMP-Non-Member","price":399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/5596\/6040\/files\/On-DemandTraining_1.png?v=1768299776","url":"https:\/\/shop.alpsp.org\/products\/3236997","provider":"ALPSP Storefront","version":"1.0","type":"link"}